Branding
Headquartered in Treviso, Italy, De'Longhi has been manufacturing well-designed home appliances for over a century. In-depth research uncovered the five pillars of the brand: quality, expert manufacturing, innovative features, Italian heritage, and stylish design. We established De'Longhi's position across 50 countries in the competitive home appliance market with a drastically different brand, that reflected these pillars.
Agency: 160over90
Creative Director: Stephen Penning
Copywriter: Brendan Quinn
Designers: Kelly Dorsey, Adam Flanagan
Photographer: Chris Sembrot
Director: Branson Veal
Paulistano Uncovered 2009
On 08.07.09 in the United States: The number one non-fiction book was ‘Unmasked, The Final Years of Michael Jackson.’ The average household income was $46,326.00. The average age of a person was fifty-three. The percentage of people who walked or rode their bike to work was 4.9%. Paul Mendes de Rocha, architect of the Paulistano armchair, believed the charm of a piece of furniture resided in its “unpermanent” character and thus designed a chair with a frame that oxidizes slowly over time. The design printed on leather is a graphic interpretation of the architects philosophy. The design illustrates facts about the United States gathered on 08.07.09, the day the design was executed. As time passes, and the chair frame oxidizes, the information on the fabric also ages and provides the viewer a snap-shot to a specific moment in time.
Designer: Stephen Penning
Branding
WHYY has been the Philadelphia region's Public Broadcasting home for over 50 years. Looking to reinvigorate membership and rouse public support the brand was updated to show WHYY's devotion to smart, honest programming and establish the station as a cultural cornerstone. The brand boldly expresses how donations enable WHYY to do one of the most rebellious things around: be intelligent.
Agency: 160over90
Creative Director: Darryl Cilli
Associate Creative Director: Dan Shepelavy
Copywriter: Brendan Quinn
Designer: Stephen Penning
Undergraduate Viewbook
Wheeling Jesuit University helps students discover their talents and true abilities through an education that includes learning through discovery, discourse and service. The undergraduate viewbook communicates the school's educational approach with headlines that provoke thought and a design approach that encourages the reader to interact and explore the piece.
Agency: 160over90
Creative Director: Stephen Penning
Copywriter: Brendan Quinn
Designer: Adam Garcia
Loyalty Program
The leading lifestyle retailer among 15-25 year olds was looking for collaboration on their loyalty program. Research had lead to several key insights. First was the consumer’s desire to customize merchandise across brands. Second was their need to be ‘in the know’. Third was the high affinity that customers had for anything with American Eagle iconography. Taking these findings into heavy consideration the American Eagle All Access Pass was developed. Designed to look like a backstage pass, the piece invited customers to customize their loyalty card and to go online to access other exclusive content. Buyers could choose from a variety of card sizes and stickers. The stickers, which contained the UPC coded needed to get loyalty points, enabled customers to transform their iPod, key-chain, or wallet, to a loyalty device.
Agency: 160over90
Creative Director: Darryl Cilli
Associate Creative Director: Dan Shepelavy
Designers: Stephen Penning, Greg Klein
Interactive Designer: Ryan Blain
In-store displays and catalog
The global brand that represents the intersection of fashion and sport was looking for materials to support the release of their new line of footwear titled ‘Dassler’. Inspired by the different regions of early turn of the century Europe these shoes connected the brand back to its roots. Catalogs, and in-store displays were created to support the release.
Agency: Gyro Worldwide
Creative Director: Steven Grasse
Associate Creative Director: Ron Pushkar
Designer: Stephen Penning
Annual Report
“We are a small business, we just happen to work in several really big buildings.” This ethos is most apparent in Advanta’s daily communication with its customers who represent the face of present day American small business. To illustrate this, the front half of the annual report was comprised of actual customer service phone transcripts paired with photography that represented the business type. The back half utilized vibrant colors and bold information designed to communicate the exciting fiscal results of the year 2006.
Agency: 160over90
Creative Director: Darryl Cilli
Associate Creative Director: Dan Shepelavy
Copywriter: Brendan Quinn
Designer: Stephen Penning
Photographer: Trevor Dixon
Branding
TGI not frozen. A commitment to quality and fresh ingredients has been a staple of Iron Hill Brewery since they crafted their first beer from a home brewing kit. Ten years, and seven restaurants later Iron Hill sought help to unify their brand across locations and mediums. A strategy was developed that would highlight their commitment to fresh ingredients and award-winning beer. Deployed as monthly campaigns that spanned print ads, radio, direct mail and in-restaurant signage the effort helped drive thirsty visitors to their multiple locations and insured a cohesive experience across brand touch points.
Agency: 160over90
Creative Director: Darryl Cilli
Associate Creative Director: Jim Walls
Copywriter: Brendan Quinn
Designers: Stephen Penning, Greg Klein
Photographer: Barry Halkin
Branding
The AND 1 Mix Tape Tour represents an alternate path to basketball stardom to the best street ball players from around the country. This campaign used terminology associated with traditional basketball success and contrasted it with images of streetball culture. The result was a campaign that further legitimized the Mix Tape Tour and increased event attendance.
Agency: 160over90
Creative Director: Darryl Cilli
Associate Creative Director: Jim Walls
Copywriter: Brendan Quinn
Designer: Stephen Penning
Branding
Nature adapts. It evolves. It becomes better, more efficient, stronger. Through science, knowledge and determination Cadence Cycling and Multisport optimizes the body's performance and evolves you, the athlete. This concept is portrayed through scientific inspired illustrations that overlay the athlete and a tone of voice that simultaneously speaks science and sport.
Agency: 160over90
Creative Director: Darryl Cilli
Associate Creative Director: Stephen Penning
Copywriter: Brendan Quinn
Designer: Giac Ciminello
Photographer: Chris Sembrot
Branding
Creole recipes have been passed down for generations from the Brown family of New Orleans. In 2003 Marsha Brown decided to open a venue under her own name in an elegant, turn-of-the-century renovated church. It is here that customers will find the hospitable atmosphere of the South paired with an upscale dining experience. The brand we developed for Marsha not only had to communicate the restaurant's atmosphere but also had to have ties to the Brown family. Inspired by the ornate ironwork of New Orleans, the colors of the region, and biblical iconography a unique creative platform was developed for the restaurateur.
Agency: 160over90
Creative Director: Darryl Cilli
Associate Creative Director: Martin Duffy
Copywriter: Brendan Quinn
Designer: Stephen Penning
Branding
This revolutionary residential building is at the forefront of green design. Created by world-renowned architect Nader Tehrani of Office dA, Macallen is like nothing else in the Boston real estate market. The brand that was created to promote the structure illustrates how great architecture continues to reveal itself over time. We examined what a resident experiences in their first year at Macallen and told the story of their revelations and experiences. The result is an intimate portrait of life at Macallen that illustrates the benefits of green living.
Agency: 160over90
Creative Director: Darryl Cilli
Associate Creative Director: Dan Shepelavy
Copywriter: Brendan Quinn
Designer: Stephen Penning
Brand Book
Founded in 1863, LaSalle University has a rich history defined by the values of the Christian Brothers. In an effort to bring clarification to how these values manifest themselves in marketing materials and to ensure consistency in execution across mediums, a brand book was created. The front portion of the book tells an anthemic brand story within the constructs of a newly created look. This not only illustrates how the brand plays itself out visually and tonally but also invites the reader to become an active participant in the LaSalle brand. The back portion of the book is a detailed set of guidelines for marketing implementation. All major stakeholders within the University received a LaSalle Brand book. The result has been a unified vision for the school across all marketing touch points
Agency: 160over90
Creative Director: Darryl Cilli
Copywriter: Brendan Quinn
Designer: Stephen Penning
Photographer: Michael Dwornik
Promotional Piece
The story of AND 1 and 160over90 illustrates how the right strategy and execution can resurrect a brand. It also illustrates how such turnaround can position a company for success and ultimately sale. This story is detailed in a uniquely engineered piece and is told through the people that learned to live basketball so that AND 1 could reclaim its place in the world of athletic footwear.
Agency: 160over90
Creative Director: Darryl Cilli
Associate Creative Director: Jim Walls
Copywriter: Brendan Quinn
Designer: Stephen Penning
Photographer: Michael Dwornik
